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Our industries

e-Commerce and retail

We provide wide-ranging advice to multinational corporations, trading firms, business groups and other enterprises in the e-commerce and retail sector.

We assist e-commerce and retail clients in the retail, food and beverage, household goods, electronics, leisure and tobacco industries.

Our advice includes major local and cross-border M&A, joint venture and financing transactions, and FDI into jurisdictions including Pakistan (for both greenfield and brownfield projects), franchises, distribution and licensing agreements, and outsourcing and technology contracts. Our dispute-resolution capabilities ensure that we are regularly involved in litigation, including contractual disputes, IP-related claims and employment matters.

Practice areas
  • Contractual disputes
  • Dispute resolution
  • Distribution and licensing agreements
  • Employment
  • FDI (for both greenfield and brownfield projects)
  • Financing
  • Franchises
  • IP-related claims
  • Joint ventures
  • M&A
  • Outsourcing
  • Technology contracts
At a glance
  • Dressman A/S, represented client in a trade mark application.
  • English Biscuit Manufacturers Limited, represented client, Pakistan’s leading biscuit manufacturing company by market share, in litigation matters filed by/against Associated Biscuits International Limited pending before the Sindh High Court relating to a shareholder dispute.
  • Imperial Footwear (Pvt.) Limited, represented client in a trade mark application.
  • KASB Capital, represented client in its acquisition of 40% shares of Shakarganj Food Products Limited
  • Lakson Tobacco Company Limited, represented client in issuance of Term Finance Certificates.
  • Pakistan Tobacco Company, represented client before the Peshawar High Court Peshawar in a constitutional petition wherein all the tobacco (over and above the quota fixed by Pakistan Tobacco Board) was charged with Tobacco Development Cess.
  • Phillip Morris (Pakistan) Limited, represented client in several matters before the Payment of Wages Authority in Hyderabad.
  • SEFAM (Pvt.) Limited, represented client in relation to obtaining exclusive distribution rights in Pakistan of the products manufactured by Moleskine Asia Limited. The Firm negotiated the terms and conditions of their distribution agreement with Moleskine Asia Limited and rendered its legal opinion regarding the aforementioned agreement to the client.

Speak to one of our lead e-commerce and retail partners, Shafaq Rehman or Adil Tirmizey, today.

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What clients say...

  • Chambers Asia Pacific 2022
    "RIAA are responsive, professional and polite in explaining their advice, well researched in their opinions, and reliable in their response time… they also share commercial and operational consequences of the options presented in their advice. We are very happy with their support…." - Chambers Asia Pacific 2022

  • The Legal 500 2022
    “RIAA has an excellent litigation practice that advises on the full range of contentious issues as well as international arbitrations. The practice regularly handles all forms of civil, commercial, corporate, regulatory and white-collar crime matters before all the courts in Pakistan. It has extensive experience in a diverse range of industry sectors …” – The Legal 500 2022

  • Chambers Asia Pacific 2022
    "We find them to be extremely professional and responsive. They are meticulous in raising all the right legal points but at the same time are very solution-oriented in helping to structure the transactions in the right way to fully protect our legal rights." – Chambers Asia Pacific 2022

  • The Legal 500 2022
    “The team has an excellent track record of working on some of the most significant projects in Pakistan throughout the years.” – The Legal 500 2022 

  • Legal 500 2021
    We have worked with RIAA Barker Gillette for many years on a number of matters, including regulatory issues, labor, general corporate, competition law, and tax matters…..We have found high-quality lawyers across disciplines, who are able to balance the requirement for technically sound advice while also being practical and solution-orientated - Legal 500 2021

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